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If you’ve used an IQOS device before, you’ve probably noticed something: HEETS sticks are getting harder to find on UAE shelves, and almost every retailer now pushes TEREA instead. That’s not a marketing trend. It’s a genuine shift in Philip Morris International’s product line, and it means the Terea vs Heets question is no longer […]
TEREA sticks are next-generation heat-not-burn tobacco sticks made by Philip Morris International (PMI). They are designed exclusively for IQOS ILUMA devices and will not work with any older IQOS model. Each stick contains real tobacco and a built-in metal heating element. Instead of burning tobacco, the device heats it from the inside using induction technology, […]